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Monday, 12 January 2015

River Island SS15 Press Day


I well and truly learnt what it was like to work in fashion PR at the end of November when River Island held their S/S15 Press Day. Here's a little peek.... 

70s
70s are back in a big way. The most prominent and popular trend was definitely this one; with suede, metallic and retro prints adding interest and nostalgia. How amazing is this floral printed kimono with matching palazzo trousers?!

Nero
Moving away from delicate and feminine, black dominates adding a "sultry harder" edge. Glam jacquard, metallics, water colour imagery and khaki creates interest and lifts an otherwise heavy collection.

Modern Bohemian
A palette of whites, cream, lace and embroidery offer a softer contrasting sub-trend to Nero. The hippy/festival feel makes it a staple summer collection - but remember think Coachella, not Glastonbury. 

Blues
Personally, this is my favourite trend. Anything that slightly resembles French chic or tailoring, I'm on it. The key to this nautical based trend is clashing prints; bold strips layered upon more stripes and distressed denim.

Glamathon Mono
Glamathon-Mono is definitely inspired by Jackie O - from the Chanel-esque jacket to the gold embossed buttons. The bold colours keeps the collection young and fun, whilst the sportswear-like cut and fit allows a seamless continuity from the previous season.

Sugar
with inspiration from both the 60s and 90s, this is a collection all about fun! With lots of pastel colours, texture and print, this is all about creating a "cheeky and fun vibe".

Urban Black
With a little nod to their previous Rihanna collaboration, this range captures the sport trend completely. "Mesh paneling" with "clean tailoring" creates "a coll vibe".

Oxygen
Although contrasting Urban Black, Oxygen features the same sporty elements and elongated lengths with asymmetry. Laid back style is key with mesh jumpers and relaxed city shorts.

Which trend is your favourite?

Laura xx


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