Wednesday, 19 February 2014

Fashion | Pure London A/W 2014

On Tuesday (11th February) my university course and I went to London to visit the Pure Trade Show. Pure is an industry event (althgouh the public can visit) held twice a year showcasing the up and coming trends. Tuesday's exhibition was all about Autumn/Winter 2014/2015, which tied in well with London Fashion Week that started a couple of days later.

When we initially arrived we had a look around the stalls and displays, getting an idea of  retailors will be offering next season. After that we all watched the first seminar of the day - "Womenswear Catwak" which demonstrated an "inspirational line-up" of the trends, fabrics and silhouettes on offer next season. 

This was shortly followed by a talk from WGSN presenting their trend forecast for the season. For those of you who don't know, WGSN is a company which predicts future trends, key items and how each season will transition into each other - which I had previously created mood boards for.

We ended the day with another seminar - the "Spirit Catwalk". This showcased collections from the younger, more youthful fashion brands, while also featuring emerging designers. This was definitely my favourite part of the day! 


Dead Lovers

Forever Unique



Neon Rose

Flick Fashions


Stroppy Cats

The Pretty Dress Company

The Style London

Chi Chi London

Which brand is your favourite?

Laura x



  1. Aww this looks so good!
    So many lovely clothes! Think Glamorous were my favourite


    1. Glamorous was great! I love their designs xx

  2. Hey hun, Congratulations!
    I have nominated your blog for the Liebster award! The purpose of this award is to nominate emerging bloggers. Please click the link to my blog to answer the questions I have asked you! I look forward to reading your responses xxx

    1. Thank you very much, but I've recently done it. I appreciate the nomination though! xx

  3. Pure London is so good! My second year now.

    1. I'll definitely being going back next year! xx

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